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Have a logo or product name? protect it with a trademark! Trademark Related News Payless ShoeSource Launches New Logo to Support Company Direction to Democratize Footwear, Accessory Fashion for the Family
Payless ShoeSource Launches New Logo to Support Company Direction to Democratize Footwear, Accessory Fashion for the FamilyPayless ShoeSource, the nation's leading specialty footwear retailer, announced today that it is launching a new logo specifically designed to support the company's strategic direction to democratize footwear and accessory fashion and inspire fun fashion possibilities for the family.The new logo, the first redesign of the Payless logo in about 20 years, incorporates key design elements that leverage Payless' rich heritage and communicates a "new and improved" Payless -- a brand that is contemporary, fun, friendly and, above all, stylish. "Consumer research over the past years has told us that our current logo pigeon holes us and dates us," said Matt Rubel, Chief Executive Officer and President, Payless ShoeSource. "This new logo is designed to amplify the new Payless brand position -- to inspire fun fashion possi Bookmark: Call Our Toll Free: (888) 275-2757 or Contact Us Online For a No-Obligation Consultation |
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| Dilution Definition: A type of infringement of a trademark in which the defendant's use, while not causing likelihood of confusion, tarnishes the image or blurs the distinctiveness of the owner's mark. Functionality Definition: That aspect of design that makes a product work better for its intended purpose, as opposed to making the product look better or to identifying its commercial source. Change Of Name Definition: Owners of trademark applications and registrations change their names, even though the actual ownership of the application or registration has not been transferred. |
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