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Have a logo or product name? protect it with a trademark! Trademark Related News Endangered Species Chocolate Launches New Label, Website
Endangered Species Chocolate Launches New Label, WebsiteIndianapolis-based Endangered Species Chocolate (ESC), the nation’s leading brand of all-natural chocolate, has redesigned its chocolate bar labels to better represent its delicious gourmet products and reflect the company’s core value: Reverence for Life.In connection with this new branding initiative, ESC completely revamped its Web site, chocolatebar.com. The company’s enhanced Internet presence includes a user-friendly e-commerce portal, attractive design elements that incorporate the new logo, and extensive background information on ESC, its philanthropic efforts and endangered species. Reverence for Life manifests itself in the triad: endangered species recovery, habitat conservation and compassion for fellow humans. ESC’s new logo is inspired by a cacao tree bearing three cacao fruit, which represent this vital triad. The logo takes a place of prominence on ea Bookmark: Call Our Toll Free: (888) 275-2757 or Contact Us Online For a No-Obligation Consultation |
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| Dilution Definition: A type of infringement of a trademark in which the defendant's use, while not causing likelihood of confusion, tarnishes the image or blurs the distinctiveness of the owner's mark. Functionality Definition: That aspect of design that makes a product work better for its intended purpose, as opposed to making the product look better or to identifying its commercial source. Change Of Name Definition: Owners of trademark applications and registrations change their names, even though the actual ownership of the application or registration has not been transferred. |
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